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August 27, 2018 2 min read

Elphia Beauty is delighted to announce the signing of world renowned actress and beauty icon, Joanna Krupa, as its new Beauty Brand Ambassador.

The world famous personality will be featured in a new integrated campaign for Elphia Beauty which will run across TV, print and online channels as well as in-store – rolling out in September 2018.

I chose Elphia Beauty as my skin care line because with all of the make-up that I use over the years I needed a product that is not harsh on my skin. I do have very sensitive skin so I wanted a product that is gentle but it also needs to work. Elphia Beauty leaves my skin feeling soft and silky!

Elphia Beauty understands the active, strong and independent role women have in today’s society. Joanna embodies the beauty, courage and principles that Elphia Beauty represents.” says Ellen Peia, CEO of Elphia Beauty. “Joanna perfectly symbolizes the layers of every woman’s life and how to succeed in those layers.

Elphia Beauty is launching with two signature products, the Luxe Exfoliating Gel and the Luxe Rejuvenation Serum.

The Luxe Exfoliating Gel is a vegan friendly face and décolletage refining gel. Think of it as an easy-to-use at-home spa treatment, targeting your dead skin cells.It instantly exfoliates and brightens for enhanced skin renewal, comparable to a professional salon peel. Suitable for all skin types. Elphia features a dynamic blend of restorative ingredients that are expertly blended with the highest quality botanical extracts. Elphia harnesses the exfoliating power of unique AHA's that radically renew the appearance of your complexion.

The Luxe Rejuvenation Serum is a pure, naturally derived formula that works to provide hydration through the layers of your skin, functioning to renew your skin's texture and provide a spa like radiance. Elphia Beauty developed this innovative blend of nutrient rich ingredients to not only protect your precious skin from environmental elements but also to help diminish the appearance of age spots and blemishes.

Joanna will begin appearing on behalf of Elphia Beauty across all media platforms beginning September 2018.

About Joanna Krupa
Celebrity personality, actress, model, tv host, and animal rights activist – will be launching our Elphia Beauty Layers Campaign in September 2018.

About Elphia Beauty
Elphia Beauty is a Vegan Friendly and Cruelty Free skin care company with a strong dedication to the science behind how skin care product ingredients work both independently and once combined. With a deep knowledge of those ingredient interactions, Elphia Beauty has developed a truly unique experience for the care of your skin. Elphia Beauty products are sold online and distributed throughout the United States and internationally.