In The News


Joanna Krupa, Elphia Beauty’s Brand Ambassador, Celebrates the Opening of Their First Concept Store

Elphia Beauty is pleased to announce its first concept store is opening in Manhattan, New York. The concept store is located at 137 Hudson Street, New York, NY 10013, in the heart of Tribeca. This luxury retail store is a place where you can try our exclusive products made with natural ingredients of the highest quality and experience their incredible renewing results on the skin.

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Elphia Beauty NYC Now Open!

Elphia Beauty is pleased to announce that its first concept store is open in Manhattan, New York. The concept store is located at 137 Hudson Street, New York, NY 10013, in the heart of Tribeca. This luxury retail store is a place where you can try our exclusive products made with natural ingredients of the highest quality and experience their incredible renewing results on the skin.

“Elphia Beauty represents today’s woman. Ethical, strong and performance driven. Our luxury skin care products are perfectly curated to fit their active lifestyles, quick and easy to use products that take care of the skin without sacrificing time,” says Ellen Peia, CEO of Elphia Beauty.

Miami Fashion Blogger Karen Huggins

Fashion and Beauty Blogger Karen Huggins did a great review of Elphia Beauty. Her blog "Elphia: cruelty-free 100% vegan skin care products" offers great insight into her experience. To find out what she had to say, click the “Read More” button below!

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Elphia Beauty to Open Store in New York City!

Elphia Beauty is delighted to announce the opening of its first concept store in Manhattan, New York. The concept store will be located at 137 Hudson Street, New York, NY 10013, in the heart of Tribeca and is scheduled to open on Monday, November 12th, 2018.

“New York City is the center for fashion and beauty and we wanted a place where we can demonstrate our unique products to the world,” says Ellen Peia, CEO of Elphia Beauty. “Our new store will be a luxurious place where you can go in, try our products, and see the amazing results right away.”

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Joanna Krupa's Layers Campaign Starts

Elphia Beauty is delighted to announce the campaign launch of it’s Beauty Brand Ambassador, Joanna Krupa, the world renowned tv personality and beauty icon.

Joanna’s new integrated campaign “Layers” for Elphia Beauty will start airing on national and local cable and tv networks starting in November 2018.

“I chose Elphia Beauty as my skin care line because with all of the make-up that I use I needed a product that is not harsh on my skin.” says Joanna “I do have very sensitive skin so I wanted a product that is gentle but it also needs to work. Elphia Beauty leaves my skin feeling silky soft and smooth!”

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Joanna Krupa Announced as Elphia Beauty’s New Brand Ambassador

Elphia Beauty is delighted to announce the signing of world renowned actress and beauty icon, Joanna Krupa, as its new Beauty Brand Ambassador.

The world famous personality will be featured in a new integrated campaign for Elphia Beauty which will run across TV, print and online channels as well as in-store – rolling out in September 2018.

“Elphia Beauty understands the active, strong and independent role women have in today’s society. Joanna embodies the beauty, courage and principles that Elphia Beauty represents.” says Ellen Peia, CEO of Elphia Beauty. “Joanna perfectly symbolizes the layers of every woman’s life and how to succeed in those layers.”

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